The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing can also help in SEO for a website by sharing relevant content with the customer, get backlinked, and help in attaining more traffic to the website. Advertisers can reach a large number of different audiences through a single click. It is a cost-efficient marketing technique compared to other marketing techniques. Businesses can easily attain the interest of the customer as to which of his email he is responding or by taking any action. Business can make more engagement with their customers by providing them offers, deals, or any other type of service & also helps in getting feedback about their service or product.