An effective content strategy can help your business grow and earn maximum profits. Content strategy deals with creating, advertising, and classifying a useful and consistent content. Search engines give better rank to the website who provides relevant information or content. Through good content, businesses can extend their audience and achieve extensive profits and reach out to better customers. It is the cheapest way to promote the product and leads to more conversions Content marketing is mostly used to make Positive Reputation to the business. It is a great approach to create brand awareness, creating engagement with the customer, and make more sales for the business. content marketing strategy deals with – the purpose of creating content, the people it will help, and how you will help them that no other website can. The scope of content strategy is beyond the scope of content marketing strategy as it helps your business to manage all of their content.